bible – The Lloyd C Douglas Page

Wanted: A Congregation, Part 2j: Jesus An Intuitive Psychologist

Excerpt from Lloyd C. Douglas, “Wanted—A Congregation, Second Phase—Preacher and Newspaper,” Christian Century, August 19, 1920.

[This is from Part 2 of Lloyd C. Douglas, “Wanted – A Congregation!” This second installment was in the August 19, 1920, issue of The Christian Century. It was entitled, “Second Phase – Preacher and Newspaper.” He is talking about a minister who wants to enlarge his audience and is writing an abstract of his sermon for the local newspaper.]

“Again, the preacher may have been talking about ‘The Uses of Adversity.’ This is always an attractive line of homiletic thought. In his newspaper account of what he said, let the lead suggest some such thought as the following:

Because he had the good fortune to plane all the fingers off of his left hand in his father’s mill, one of the most brilliant lawyers of this country was able to put his energies to work where they would do the most good. The accident ruined him for the life of a mechanic; but he hadn’t been intended for a mechanic. Instead of sitting down to nurse his lumps, he got up and trained what he had left – his brains.

“Anybody in search of incidents similar to this will be bewildered over the wealth of materials at his disposal. They are all well worth telling. They have put more punch and renewed courage into the minds and hearts of the mentally, morally, and physically crippled than can be estimated in words or figures. The public may be depended upon to read all about the old lady who made candy; accidentally scorched the sugar; was on the point of pouring it out; hit upon a happy thought; poured the mess full of peanuts; made her fortune; lived happily ever after. Not very dignified? Well, how about this one? ‘In a city there was a judge who feared nobody, and a widow came to him, saying, “Avenge me of my adversary!” And he did not, for a while; afterward he decided, “I will avenge her, lest by her continual coming she weary me.”‘

“Indeed, this one is so good that a preacher could lead his sermon extract with it today – after this long lapse of time – and be sure of attention. Let all these good brothers who are trying to follow the Galilean Teacher pay careful heed to his processes of gaining and sustaining public interest. As an intuitive psychologist who ‘knew what was in man,’ he not only spoke authoritatively to the people of his own generation, but has furnished an example of the most effective methods by which life may be touched on its most sensitive nerves.

“Now that D. Preston Blue has had his first palatable taste of printer’s ink and has noticed the increased interest which the public is taking in his pulpit, he resolves to go a step further in the use of printed matter to recruit the crowd he means to have in his church, not once but every Sunday, rain or shine. Of that matter – its general scheme, the detail of its construction, the cost, the process of distribution, etc., a succeeding paper will endeavor to treat. D. Preston Blue has chopped up the piano box for kindling wood. He has resolved to find a crowd in Centerville.”

[In my next post, I’ll tell you about the third installment in the series, “Wanted – A Congregation!”]

Wanted: A Congregation, Part 2i: Putting the Graveyard in the Foreground

by Ronald R Johnson

“Or again, suppose the preacher has been talking about ‘the things for which we are remembered’ – not a half bad topic, by the way; though of course one would never think of announcing it in that fashion. Searching his notes for the ‘lead,’ the minister does not top his sermon abstract with a dissertation upon the graveyard; the tombstone toward which our footsteps are inevitably hastening; and the long grass growing in God’s Acre where that which is mortal of us will eventually rest while other people go on just as if nothing had happened, forgetting the departed pilgrim except for the two or three little things that he had chanced to do – deeds destined to live forever. No! And again, No! You cannot bait anybody to read a sermon that sets out in a hearse and ambles along to the cemetery. The public is obliged to make that trip often enough to satisfy all curiosity it has on the subject. If the preacher will talk about death, let him view it as a glorious beginning of something rather than discourse upon its less promising aspects. People do not relish a sermon that smacks of the undertaker’s suave instructions to the pallbearers, ‘Handles all down, please. Face the car, as I do. That’s very good – thank you. Take the third and fourth carriages, if you will. Very greatly obliged, I’m sure.’

“No; this preacher hunts for the one striking fact that had brightened the eyes of his audience, and he leads his sermon on ‘the things for which we are remembered’ somewhat after the following manner:

It was the worst road in Scotland. The supervisor told John Louden MacAdam that if he did not mend that road which made his estate almost impassable, he would be fined.

John Louden’s dignity was damaged. He had neglected that road because he was busy with more important matters. He was writing a monumental history of the MacAdam family.

But, required to repair his road, he decided to make one that would cast open shame upon all the roads of his neighbors who had made complaint.

He had all the clay hauled off the highway and the excavation filled with crushed stone and gravel. It was a good road.

Then he went back to his history of the MacAdams and spent the rest of his life celebrating their great deeds; but nobody remembered any other MacAdam but John Louden, and he is remembered not because he wrote a five-foot shelf of histories, but because he invented the macadamized road.

“The reader will go on and try to find out what all this leads to, it may be supposed. The preacher should have no trouble in coaxing him along into the next paragraph which deals with the little deeds rendered incidentally and the kindly words spoken casually – but saturated with that which makes for immortality.”

[To be continued in my next post…]

Wanted: A Congregation, Part 2h: Newspaper Style

by Ronald R Johnson

[This is from Part 2 of Lloyd C. Douglas, “Wanted – A Congregation!” This second installment was in the August 19, 1920, issue of The Christian Century. It was entitled, “Second Phase – Preacher and Newspaper.” I am continuing where I left off in my most recent post. He is talking about a minister who wants to enlarge his audience but was taught nothing at seminary about reaching the surrounding community through the local newspaper.]

“If he is of an extremely practical sort in estimating his assets, this preacher can console himself with the thought that whenever he wishes to do so he can use the column of The Morning Star as if he were the editor himself. This is not a negligible consideration to any man who wishes to give his pulpit some publicity. All he lacks now is the ability to use this space in such a manner that the reader will shout, ‘Fine! We must go around and hear this man Blue!’ – instead of muttering, ‘What rot these preachers get off in their churches! What bewildering stupidity!’

“Speaking generally, if the preacher who has been given an opportunity to preach to the public through the newspaper does not contrive to grip his readers with the first line, he had better save his typewriter ribbon. However, in his anxiety to lead his copy with something clever to attract attention, he must not forget that he is not selling shaving soap, or advertising a circus, but attempting to spread the good news of salvation. To spread that good news, it is necessary that he shall be honest with his constituency. To be honest does not mean, necessarily, that he must be dull. Possibly a few illustrations will help here.

“The preacher has talked about the importance of living up to one’s best self – a not infrequent theme among us. Of course, no attempt is made here to phrase the subject for announcement. Any man who would advertise that he was going to preach on ‘Living Up to One’s Best Self’ has really accomplished nothing but a deepening conviction on the part of the public that he has nothing to unload of interest to a populace sated with good advice.

“Whatever he may call the sermon, however, for purposes of arousing interest, this is his thesis – ‘living up to one’s best self.’ He thinks it is good enough to be given to the general public through the press. As he glances over his notes prefatory to composing the abstract, he searches for the one striking incident, anecdote, or ‘human interest fact’ most likely to reach out and grab the casual reader. When his sermon appears in print, next morning, it does not lead with a stiff procession of platitudes, marching along in single file with their chins in the air and their skirts carefully clutched to avoid the mud, but with the simple statement of a concrete fact.

“A study of newspaper style will show that a proper name, in the first line, is not uncommon. The mention of dollars and cents is always attractive to the reader. It interests him to learn that somebody has made some money. He is not much less interested in learning how somebody else lost some money. In the present instance, the sermon abstract begins as follows:

Wedgwood could not afford to lose the $40.00 which he had been offered for the vase. He was just starting in the pottery business and needed the money. But the vase was imperfect, and he ordered it broken and thrown upon the scrap-pile; for he vowed that no man could ever buy a ‘Second’ at his shop. He was going to make no ‘seconds.’ It looked like poor business at first; but Josiah Wedgwood became the most famous potter in the world.

“Now, after that, the preacher can say almost anything he likes about the importance of living up to one’s best self and expect to retain the interest of a considerable percent of his readers. Is there anything claptrap about that? Is it any more undignified to begin with ‘A certain man had two sons; and the elder of them said to his father,’ etc.? Indeed, isn’t this about the same process? Is the preacher to be more dignified than his Master? Is the servant greater than his lord?”

[To be continued in my next post…]

Wanted: A Congregation, Part 2c: The Crowded Church

by Ronald R Johnson

[This is from Part 2 of Lloyd C. Douglas, “Wanted – A Congregation!” This second installment was in the August 19, 1920, issue of The Christian Century. It was entitled, “Second Phase – Preacher and Newspaper.” I am continuing where I left off in my most recent post. The Reverend D. Preston Blue is excited thinking about increasing the size of his audience.]

“Moreover, Blue has learned upon inquiry that there is no room in the crowded church for such petty annoyances and puerile squabbles as customarily prey upon the frail vitals of the less prosperous. Little rackets which might do serious damage in a puny church are smothered, ignored, and forgotten in the crowd. Deacon Edgewise, peevish because his wishes have been disregarded in some minor manner, may announce to his fellow members of the Fifty-Percent-Efficient-Church that he is going to withdraw – he and his wife, man-servant and maid-servant, heirs and assigns, ox and ass, money, influence, prayers, and presence – thus creating sad havoc in Zion and necessitating the minister to undignify himself, his profession, and the cause he serves by trotting around to the Edgewise headquarters with his trusty molasses bucket. But if the Edgewises belong to a church habitually crowded, they will be somewhat cautious about ‘checking out’ in a moment of irritation, being fully aware that they will be missed about as seriously as a handful of clover blossoms plucked from a forty-acre meadow.

“All things considered, Blue believes that a crowd would mean the salvation of his church. He resolves to have one, if it is to be achieved by honest means. He lays out a definite campaign. We have seen his early efforts to line up the people who are already of his following. Now he has arrived at a decision to make his pulpit known to the general public. The most natural medium is the newspaper. He is going to avail himself of it. Only one condition holds him back. He hasn’t the faintest idea how to go about it.”

[To be continued in my next post…]

Wanted: A Congregation, Part 2b: Long Step Toward Happiness

by Ronald R Johnson

[This is from Part 2 of Lloyd C. Douglas, “Wanted — A Congregation!” This second installment was in the August 19, 1920, issue of The Christian Century. It was entitled, “Second Phase — Preacher and Newspaper.” I am continuing where I left off in my most recent post. Douglas is talking about a minister who has decided to stay with his current church and seek a wider audience there, rather than going elsewhere.]

“It is worth a great deal to our hero to have found out so much as that. Just to have stopped his continuous chatter about ‘the peculiar conditions which obtain in this town’; just to have ceased poring over the column of ‘Calls and Resignations’ in his weekly church paper, in quest of some utopia where the SRO sign would be hung on the church door Sunday mornings at 10:20; just to have left off petting his fatuous dream of Elsewhere — constitutes Mr. Blue’s first long step toward happiness in his ministry.

“This man has given himself to prayer and fasting over his problem. He knows now that there is just one thing in this world that he wants – a crowd! He is conscious of a message burning in his heart – a message so highly potential that if only he could face a large congregation with it, there could be no doubt in anybody’s mind about its value. He recalls the few times he has occupied a pew in a crowded church; the strangely magnetic quality of the audience; its tense attitude of expectancy; how the congregational singing of the hymns seemed to carry a rich overtone almost supernatural in its uplifting power; how vividly the Book poured out its inexhaustible treasures when read to that responsive crowd – a crowd that had been welded into one solid chunk so that it saw, heard, thought, and felt as with the eyes, ears, mind, and heart of one man!

“And the sermon! Inspired! Nothing less than that! Why, almost anybody could preach under such circumstances! The minister seemed fairly lifted up and borne along by the intense interest of his congregation whose size lent new significance to the belief that the gospel is, in very truth, the hope of the world! With such support, Blue knows that he, too, could preach. With the promise of such a congregation, Sunday after Sunday, he could hurl himself into his task of sermon preparation with all the zeal and abandon of a prophet.”

[To be continued in my next post…]

Wanted: A Congregation, Part 2a: Growing Where Planted

by Ronald R Johnson

Title page of Lloyd C. Douglas, “Wanted—A Congregation, Second Phase—Preacher and Newspaper,” Christian Century, August 19, 1920.

“Weary of preaching listless sermons to a handful of Laodiceans, the minister whom we shall hereafter refer to as the Reverend D. Preston Blue [pronounced ‘Depressed and Blue’] has determined that he must find a congregation of sufficient size to stimulate his best homiletic efforts. It will require, he thinks, the encouragement of a crowd to vitalize him to the point where he, in turn, may energize his constituency.

“Mr. Blue does not pose as a walking monument to Wisdom, but he is canny enough to understand that by resigning his pulpit at Broad Street Church in Centerville to accept that of The People’s Church of Middlepoint, his problem will be altered only as to its locality. He has quite left off belief in the ancient fallacy that the grass is greener and more succulent on the other side of the fence. Blue suspects that if he cannot draw an audience of respectable size on Sundays in Centerville, neither will he be likely to create much excitement with his pulpit message in Middlepoint, seeing that conditions and people are strangely similar everywhere in their relation to a given individual.

“No; our friend has abandoned the idea that by giving his household furniture an expensive boxcar ride of three hundred miles he can develop some hitherto untested pulpit powers. There has been vouchsafed unto him the wisdom that if ever he is to command the attention of a larger congregation, he may make the adventure of recruiting the same here in Centerville quite as easily and with as much promise of success as anywhere else on earth.”

[To be continued in my next post…]

Wanted: A Congregation, Part 1f: Second Only to Blood

by Ronald R Johnson

From the first installment of Douglas’s series, “Wanted — A Congregation!” in the 8/5/1920 issue of The Christian Century.

[This is from Part 1 of Lloyd C. Douglas, “Wanted — A Congregation!” This first installment was in the August 5, 1920, issue of The Christian Century. I am continuing where I left off in my most recent post. He’s talking about a minister who has decided to enlarge his audience.]

“Our friend must be equally on guard now that he does not become so infatuated with the preparation of his sermon that he neglects the other important features of his campaign for a crowd. Much remains to be done. So far, he has lined up his active congregation. He has won the support of his ‘prospectives’ for this particular Sunday morning’s service. And he has a sermon under construction. This is only part of the process. The general public must be given to understand that there is an attraction in the gospel he preaches. How does one reach the public?

“Next to human blood, ink is the most redemptive chemical in the world. Let the preacher keep this in mind. More Americans form their opinions from the public press than by any other process. The minister who draws himself up haughtily, muttering his distaste of what he dubs ‘newspaper notoriety’ has boxed himself in from active contact with the people at the one place of all places where he is sure of access to them.

“The editor of the daily newspaper – (At this point, the editor of this paper is reaching for the axe. He says that no one man is permitted to monopolize all of the talk. Not if he can help it.)

“It still remains for us to discuss the further processes by which our anxious friend, the minister-without-a-congregation, is to recruit a crowd, and preach to it with a new kind of fervor, and thrill it to its fingertips, and touch it with the contagion of his faith until it wants to come back – again and again – provided he really has a message to deliver!

“No amount of campaigning, calling, writing, advertising, is going to result in a permanent gain unless he is able to deliver a message touched with the breath of the Holy Spirit.

“This is no wild dream that we are talking about. The best proof that this thing can be done is the fact that it has been done. Not always is it attended with the same degree of success: sometimes a hundred-fold, sometimes sixty, sometimes thirty. Most discouraged preachers will probably feel that is they could only multiply what they have at present by so little as thirty, it would be good business.”

[In my next post, I’ll tell you about the second installment in the series, “Wanted – A Congregation!”]

Wanted: A Congregation, Part 1e: But the Sermon

by Ronald R Johnson

“All this time, while the minister is planning to gain access to a crowd on this strategic October third, he must never lose consciousness of the fact that he must make the most of that wonderful opportunity when it arrives. If he is a very, very poor psychologist, he will decide to say in his introduction, ‘It gives us a thrill of joy to see such a large congregation with us today. Customarily, this is a lonely place on Sunday. You might have been surprised at the echoes which caromed back and forth from these hallowed walls only last Lord’s Day,’ etc.

“Such a method of greeting his great opportunity would be very like the psychology practiced by the shop which announced, on a large placard placed beside the display of a modish gown: This is the only thing in the store worth looking at. We have put it out in front to bait you inside; but, in solemn truth, the rest of our stuff is awful.

“No mention need be made by the minister in his sermon that this is a red-letter day in his church. There is no reason why he should waste his time saying it, especially since it would be such a stupid remark to make – if he wishes to retain that crowd and draw a larger one. No, he must plan his sermon as if accustomed every Sunday to a throng that elbowed and pushed and jostled to get inside the front lobby.

“Again – let him not commit the indiscretion of scolding his crowd for failure to attend church services regularly. These people may possibly be induced to return another day if they are attracted to the message. They are not going to be attracted by abuse, either explicit or implied.

“That sermon ought, somehow and somewhere, to touch human life with hope, cheer, faith, optimism, and engender a longing to hear more of this gospel. It should be replete with incident. A whimsical phrase – even if smile-provoking – need not be tossed out of the sermon if it demands admission. It’s a very sick and sour gospel that will not permit the disciples to smile now and again.

“Day and night, that sermon is being built in our minister’s mind and heart. Every time he throws some fresh fuel on the fire of his campaign for a congregation, he hurries back to his study to work on that wonderful sermon. Early morning finds him gazing, unseeingly, out at his eastern window – his pulse pounding in his temples, his fingernails biting deeply into his palms – as he contemplates the message that has taken full possession of his soul. That message is going to be worthy of his office and his opportunity! As he considers it, he wonders how he could have won the consent of his own mind to preach so dully, so listlessly, so dispassionately, upon such themes.”

[To be continued in my next post…]

Wanted: A Congregation, Part 1d: Keep Your Eye on the Ball

by Ronald R Johnson

[This is from Part 1 of Lloyd C. Douglas, “Wanted — A Congregation!” This first installment was in the August 5, 1920, issue of The Christian Century. I am continuing where I left off in my most recent post. Douglas is talking about a minister who has decided to enlarge his audience.]

“At this point the minister is going to be tempted to spoil the whole scheme by listening to well-meaning counselors who feel that if a spoonful is helpful, the entire bottle should be taken at a gulp. He is going to be advised by the Sunday School superintendent that since October third is to be such a big day, it would be well to put on a general renaissance in that department also, on the specified date. The president of the Young People’s Society sees, in this scheme, a chance to ride through to a larger success in her department. All the auxiliary societies will want to use the campaign for a truck to haul their affairs into more prominence. To each and all, the minister will say, ‘No!’ And again, ‘No! Not by a jugful!’

“Here looms up another example of the wretched psychology that is practiced by churches. Consider the show window at the best store in town and be wise. Is it full to the very eaves with hats, caps, boots, shoes, furnishing goods, gowns, perambulators, parasols, and washtubs? It is not. The display is concentrated upon one or two or three concepts — and these concepts are very closely allied. The window dresser knows something about psychology. It is his business to study people’s mental attitudes.

“The minister has decided that he is going to have a crowded church on the morning of October third. Not the evening, but the morning. He must not wreck his scheme by permitting any other motive to get mixed into this process. The Sunday School superintendent is to be given to understand that his only relation to this campaign is to get behind it and boost. The Young People’s Society must keep out of the traffic. No other fact dare intrude itself here. The minister is going to have a crowd on the morning of Sunday, October third — and that’s all there is to it! No other causes need apply. Let us assume that the active membership of the congregation is lined up now and willing to do it honest best to make a success of this adventure. What next?”

[In response, Douglas assumes that his hypothetical minister has been compiling and organizing a list of prospective members, gleaned from conversations in the community. They now go to that list and identify names to contact for the upcoming sermon. (To be continued in my next post…)]

Wanted: A Congregation, Part 1c: First at Jerusalem

by Ronald R Johnson

[This is from Part 1 of Lloyd C. Douglas, “Wanted — A Congregation!” This first installment was in the August 5, 1920, issue of The Christian Century. I am continuing where I left off in my most recent post. Douglas is talking about a minister who wants to enlarge his audience.]

“A very good place to begin this campaign of giving his gospel message a longer reach is among the faithful band that constitutes his present congregation. There is no reason why he should consider it a secret that his congregation is too small. Every member of it is quite as fully aware of that fact as he is himself. He need have no hesitancy about confiding to these good people his ambition to increase their number.

“What dreadfully poor psychologists some preachers are! How often they either candidly declare to their small congregations that ‘it is to be greatly regretted so few are out this morning,’ or hint the equivalent of that whine by some veiled allusion to the innumerable absentees, to the tune of a deep-fetched sigh. This is very poor advertising. The stranger who has put in an appearance for the first time that day surely has some justification for feeling that he was almost on the point of attaching himself to a lost cause.

“Let the minister leave off all his whimpering and endeavor to enlist the hopeful cooperation of his people in an attempt to secure a larger congregation. He will do well to take a solemn oath that never again will he commit the blunder of saying on Sunday morning, ‘If you only knew how depressing it is for a little handful to gather in this vasty place on Sunday evenings, you would come out and join us, surely!’ Yes — after an alluring advertisement like that — yes — surely (not). Where, oh where is his knowledge of human psychology who stands in his pulpit and begs his congregation to be more faithful in church attendance? No; one doesn’t get them that way.

“Our harassed friend is about to enter upon a campaign to recruit a congregation. He decides upon a favorable date for the opening of his bombardment. This date should be three or four weeks off, to give him time to plan the event with care. It should be a Sunday when natural conditions are friendly. Probably not on the twenty-second day of August.

“For the same reason that one should begin at Jerusalem before invading all Judea and Samaria and the uttermost parts of the earth, it is better to launch this campaign in a little group of a half dozen trusted men around a lunch table. Let the whole matter be pushed out into the open. The preacher is tired of ambling along at his present gait. He knows he can preach if he can find enough people willing to listen. On October third, he is going to look for a crowd! They must help him to that crowd!

“Then — by personal letter, by personal call, by frequent conferences with selected groups of men and women, this minister should commit his sworn friends to the task of bringing as many people with them to church on Sunday morning, October third, as they can possibly influence.”

[To be continued in my next post…]