
“Even the average man pricks up his ears when you hint that you can hand him some patent for improving his personality. He thinks it may make him a better salesman; a more successful politician; a more adept and resourceful pleader of whatever causes are uppermost in his mind.”
This is from the first of a three-part series on “Personality,” by Lloyd C. Douglas at the First Congregational Church of Ann Arbor, on January 18, 1920. (In Sermons [5], Box 3, Lloyd C. Douglas Papers, Bentley Historical Library, University of Michigan. © University of Michigan.)
“The word [personality] is in very common use. It ricochets from lip to lip, and almost any child of twelve will attempt to define it for you. Full-page advertisements in the magazines are frequently tooled around the finger of a determined man, pointing his finger directly in your face and shouting, ‘I will teach you how to have personality!’
“And, desirous of a personality, you may send for his book, which can be had for a dollar and a half, and the book tells you how to begin, as follows, to wit:
“‘Stand up straight! Don’t sprawl like a jellyfish!
“‘Look ’em in the eye!
“‘Brace your neck firmly against the back of your collar — and be sure that your collar is clean. Take your hands out of your pockets!
“‘Now then, if you are ready, say: I can! I will!
“‘Say it a little louder this time: I WILL. I WILL. I WILL!'”
[Douglas continues…]
“Now, all of this is very good exercise, and doubtless has the merit of correcting some slouchy habits, which fully justifies the price of the book; and it possibly stimulates circulation, though not nearly so much as dumbbells, of a cold winter morning, by an open window. But personality? No! You don’t invent a personality, or earn a personality by hard labor, or manufacture one over a pattern furnished by somebody else. You discover a Personality; and when you discover it, you discover that it is yours and that there is not another like it in the whole world! There may be better ones, but not another like it. And the process of achieving it, therefore, is not by a system of calisthenics or self-hypnosis, but by a quiet, serious, patient self-search.
“A man may howl, ‘I must! I can! I will!’ until he is hoarse and hysterical, but the only effect it produces is to put him through his usual motions with a little more than his usual impetuosity (an added quality not invariably valuable; it depends).
“‘Walk right into your employer’s office,’ says the book, on page 162. ‘Look him squarely in the eye and tell him you’re worth more money!’ Well, maybe you are, but not because you did that!
“No; all these patent tricks for developing ‘personality’ merely offer a temporary prescription for self-delusion. One can galvanize the leg of a dead frog and make him kick a few times in a manner exceedingly lifelike, but the frog will never develop into a swimmer. What he requires is power on the inside. The battery will not help him very much, or for very long.
“A man may decide: ‘Henceforward I propose to be successful — to possess a forceful personality — to surmount my difficulties and laugh at obstacles!’ But he soon finds that his little dose of strychnine loses its stimulating effect. He has begun at the wrong end of the proposition. He is just trying to act as he might act if he really had personality.
“What he needs to do is to go deeply into the problem of his own life and discover what tenable reasons he may hold for a belief that his is a distinctive character.”
I’ll continue this in my next post.













