
[The following is an excerpt from the third installment of Lloyd Douglas’s series about the fictitious minister, Rev. D. Preston Blue in the Christian Century during summer/fall 1920. The series was called, “Wanted – A Congregation!”and the third installment, dated 8/26/1920, was titled, “The Sermon Sample.” Douglas has been talking about printing up attractive cards inviting non-members to an upcoming sermon series.]
“The minister has this job of printing all made up at least two weeks before he is required to use it. He believes in planning things long enough in advance to be able to get a maximum of results. On Monday morning, September twenty-seventh, his consignment of mail is ready to go. And during that week, every time he thinks of these seven hundred cards in their quiet ministry of exciting new interest in the message of his pulpit, he attacks his sermon with fresh zeal.
“Not content with what he has done, he prints a 14 x 11 window card – fifty of them – which are posted in conspicuous places downtown on Friday afternoon preceding the important Sunday. As to the makeup of that card, he must be guided by the capacity of his printer, for he cannot afford to order special types or cuts for a card of that size unless this were the only medium of advertising he proposed to use. In that case, he might decide that the adventure was worth the additional cost. Fifty cards, in two colors, will add to his advertising bill about $4.50, figuring on mid-August 1920 prices.
“Blue ought to have a crowd on Sunday morning, October third. It is reasonably sure that he will have a crowd. Whether that crowd comes back on the next Sunday depends a very great deal on Mr. Blue – not altogether on Mr. Blue’s sermon, either, but on the skill with which Mr. Blue has planned that service, from the first chord on the organ to the beginning of the postlude. If he cannot persuade the choir director to render quartet and solo numbers with the ocean concept, it is surely not because such music is not to be had in abundance. If Mr. Blue does not announce seafaring hymns for that occasion, it is not because they are omitted from his hymnal. If he does not invite the people to read with him a psalm that has the tang of salt air in it, one may suspect that it is because he has been too careless to find one – for they are there. If the organist opens that service with a thin, puny little pee-wee prelude, it is because our friend Blue has not sufficiently jarred it into the brother that the theme of the day is ‘Shipwrecks’!”
[To be continued in my next post…]

