Wanted: A Congregation, Part 3e: Shipwrecks

by Ronald R Johnson

A page from Lloyd C. Douglas, “Wanted—A Congregation, Third Phase—The Sermon Sample,” in the August 26, 1920, issue of The Christian Century.

[The following is an excerpt from the third installment of Lloyd Douglas’s series about the fictitious minister, Rev. D. Preston Blue in the Christian Century during summer/fall 1920. The series was called, “Wanted – A Congregation!”and the third installment, dated 8/26/1920, was titled, “The Sermon Sample.”]

“[Blue] had decided that he was going to make a strong bid for a crowd on Sunday morning, October third. This was to be the official opening of his campaign for a large congregation. Possibly this will be a good time to begin his contemplated series on ‘Shipwrecks.’ He commences to lay out his plans. The process takes many, many hours of hard labor. It requires as much thought as an architect puts into the blueprints for a new house. When he has mulled it all over, his private memorandum reads somewhat as follows:

October third – ‘The Titanic’ – unsinkable boat – not provided with lifeboats – lifeboats unnecessary because ship unsinkable – provided with palm gardens, gymnasium, swimming pool, elevators, etc. Sinks on her first voyage. Not prepared for an emergency. The Titanic kind of a life – modernly popular – pleasure-seeking, but unequipped with moral safeguards, faith, trust.

October tenth – ‘The Eastland’ – excursion boat – no ballast – wrecked at the wharf – never able to start with her human cargo. Like indulged youth that never has its chance at life – wrecked before it reaches the open water.

October seventeenth – ‘The Ibernia’ – destroyed by fire – coal ignites in the bunkers – proper that the coal should be burned – but not in the bunkers. Appetites, passions, ambitions of high value if made to function under required conditions – a menace if ‘burned in the bunkers.’

“Now, the problem of advertising this series of sermons in the papers is so simple that it needs no comment. Mr. Blue can buy enough space on Saturday in The Morning Star to give the public an advance notion of his themes, exactly after the manner of the ‘butcher boy’ in the train who presents each passenger with a few salted peanuts and comes around later to sell a bagful. Blue must not give his cause away by telling too much. Any active imagination can work this all out for Mr. Blue, should the latter be in doubt.”

[To be continued in my next post…]

How Douglas Got People’s Attention

by Ronald R Johnson

Unidentified clipping, n.d. In 1918 Scrapbook, Lloyd C Douglas Papers, Box 5, Bentley Historical Library, University of Michigan. © University of Michigan.

“WANTED — An unsuccessful and discouraged man to hear a sermon-lecture on ‘Personality’ at the Congregational church (corner of State and William streets), Sunday morning at 10:30. Costs you nothing but your time.”

Unidentified clipping, n.d. In 1918 Scrapbook, Lloyd C Douglas Papers, Box 5, Bentley Historical Library, University of Michigan. © University of Michigan.

“WANTED — Student who never attends church services anywhere but is interested in the development of his ‘personality,’ to come to the Congregational church next Sunday morning at ten-thirty.”

These are the kinds of random ideas Lloyd Douglas came up with, and he wasn’t bashful about following up on them. In January 1920 he was about to launch a series of sermons on “Personality” at the First Congregational Church of Ann Arbor, and although the church was already filled on Sunday mornings, he thought they could reach even more people. Douglas was especially interested in reaching the kind of people who didn’t enjoy going to church, because he didn’t like it very much himself — or at least he didn’t like the way most churches conducted their services. He did things differently at the First Congregational Church, and he wanted to extend the church’s reach.

So he composed some notices for the types of people he wanted his sermon-series to reach, and he placed them in the local paper as Want-Ads. The newspaper even ran a story about it.

Clipping from Ann Arbor Times-News, n.d. In 1918 Scrapbook, Lloyd C Douglas Papers, Box 5, Bentley Historical Library, University of Michigan. © University of Michigan.

He also followed up with more conventional advertisements:

Unidentified clipping, n.d. [but apparently 1/11/1920]. In 1918 Scrapbook, Lloyd C Douglas Papers, Box 5, Bentley Historical Library, University of Michigan. © University of Michigan.

It was this sort of thing that made Douglas “the talk of the town,” no matter what town he happened to be working in at the moment. It also made his church the place to be on Sunday morning — if for no other reason than to satisfy people’s curiosity about what he would say. I’ll tell you what he did say in my next post.

They Kept This Secret for Over a Hundred Years…

by Ronald R Johnson (www.ronaldrjohnson.com)

In his novel, Magnificent Obsession, Lloyd Douglas encouraged his readers to invest in the lives and talents of other people, but to do it secretly. By empowering others and doing it secretly, he claimed, we could strengthen our relationship with God in ways that would be visible in our personal and professional lives. Many of his readers wrote to him asking whether he truly believed what he was saying or was he just writing a story?

The answer is that he not only believed it; he lived it.

The obvious question is, If he spent his life investing secretly in other people, then how would we ever know… since he (and his beneficiaries) kept it a secret?

I’ve been studying the life and works of Lloyd Douglas for many years, and I believe I have uncovered one of the investments he made while he was working at the University of Illinois from 1911 t0 1915. A young man named Roger Zombro had recently set up shop as a clothing merchant on Green Street, just off campus. Lloyd Douglas had no money, but he made a huge – and clever – investment in Zombro’s future… an investment that changed both of their lives. As far as I can tell, neither of them ever broke their silence about it. What Douglas did has remained a secret for over 100 years. It’s a remarkable story.

I tell about it – and I share the detective work I did to uncover it – in a 32-page booklet entitled, The Secret Investment of Lloyd C Douglas. To get a free copy of this PDF document, please fill out the form below. I can’t wait to share this fascinating story with you. And I’d love to hear what you think about it.

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