Publishing Miracle 11: The Coded Message

by Ronald R Johnson

One interesting feature of the novel Magnificent Obsession is the fact that Doctor Hudson’s journal was written in code, to prevent people from discovering his secret too easily. When Nancy Ashford presents the diary to Bobby Merrick, he is determined to crack the code. Here is the first page of it:

In Douglas’s Magnificent Obsession scrapbook, there is at least one critic who complains that the code is easy and that it takes Merrick much longer than necessary to decipher it. Personally, I wouldn’t even know where to start.

Nancy and Bobby figure out one thing immediately: Dr. Hudson used the last letter of the Greek alphabet, omega, to indicate the end of a line, and he used the Greek letter mu to indicate the halfway point. This was a clue to divide each line into two, like so:

As an example of Douglas’s skill as a storyteller, he has Merrick work on the puzzle so late into the night that he falls asleep at his desk. The next morning when the butler comes to call him to breakfast, he finds him like this, then goes down to the kitchen and tells the cook, “You lost your bet!”

“Drunk again?”

“Quite!”

After the accident that saved his life at the expense of Dr. Hudson’s, Merrick has sworn off alcohol. This is a humorous scene that shows the household staff jumping to conclusions, just like we all do in real life.

Later on, having no better ideas, Merrick tries separating the letters and shifting the second half of the line slightly to the right…

Although I still wouldn’t have seen it, Merrick realizes that the key is to take the first letter from the top line, the second from the bottom line, the third from the top, and so on. He comes up with this:

“Reader, I consider you my friend…”

This is just the beginning, of course. He still has to decipher the whole journal in order to learn the secret that Dr. Hudson worked so hard to conceal. But this is just one example of the way Douglas keeps us in suspense.

When reviewers mentioned the code, they usually included it as one of the interesting features of the book. Some complained about it, however.

From The Congregationalist: “Dr. Douglas does, however, make a certain concession to the present age in surrounding rather simple and elemental Christian facts and experiences with an element of mystery and the occult. Our own judgment is that the diary of the famous surgeon which figures so prominently in the story would have been made both artistically and spiritually more effective if it had been plainly presented in simple English rather than in the unique code which, without the key that Dr. Douglas supplies, would have been difficult to decipher. However, Dr. Douglas probably knows his age and the unreadiness of the sophisticated to appreciate simple things simply stated.”

Lighten up! True, Douglas used the coded diary as a way of getting his audience interested, but there’s also a more basic truth here: a coded diary is fun. Douglas wanted us to enjoy reading Magnificent Obsession, and judging from the reviews in his scrapbook, many people did.

The message that Merrick deciphers is based on a page of scripture that is talked about but never entirely revealed. And that is another reason why Magnificent Obsession became “a publishing miracle.” I’ll tell you about that in my next post.

Publishing Miracle 8: The Jules Verne Touch

by Ronald R Johnson

I am retracing the steps by which the novel Magnificent Obsession became a bestseller. I’ve already mentioned the support the book received from local newspapers and from people within the medical profession. Today we’ll see how those two factors intersected: a development in medical technology mirrored an important series of events in the novel, and this fact was reported in at least one newspaper.

In the novel, Dr. Merrick is trying to decrease mortality during brain surgery by inventing a tool that simultaneously cuts brain tissue and cauterizes the area around it, preventing bleeding. He has the general idea, but he can’t quite figure out how to place the vacuum tubes. This is all crucial to the plot because, as he meets the requirements of Dr. Hudson’s “theory” (or in other words, does what Jesus teaches in the opening verses of Matthew 6), he has a moment of clarity in which he sees the details that have been eluding him. Not only does he build the device and revolutionize brain surgery, but he also experiences the reality of God in the process.

Douglas didn’t make this up off the top of his head. In an interview with the Montreal Gazette (reported 11/25/1932), he said, “I started Magnificent Obsession while I was in California, before I came to Montreal. There I knew Dr. Carl Wheeler Rand, who is considered the most eminent brain surgeon on the west coast. I went to him and told him I had a strong desire to have a character in my book invent some surgical device and asked him if any work was being done along that line. He said that tentative experiments had been made with an electric cautery, but they had never been successful. He added that if I used the idea, it was possible there would be a few surgeons who would be interested in the fact.” Then he added, “Dr. Rand gave me nothing by way of detail, and when young Dr. Merrick thought in his dream of rearranging his vacuum tubes, it was my own idea.”

The Gazette interviewed Douglas because of a news item that had come to them over the wire from Des Moines, Iowa, where a man named Paul C. Rawls had demonstrated for local surgeons a device just like the one Merrick invents in Magnificent Obsession. The Gazette quoted the dispatch from Des Moines as saying, “Paul C. Rawls, the inventor who was granted a patent yesterday, explained how the use of vacuum tubes enabled him to obtain higher frequency electric current, thereby making possible the new knife.”

In their headline, the Gazette claimed that Douglas had “the Jules Verne touch.” They were referring to the science fiction writer whose novels anticipated many technological breakthroughs.

Below is a copy of the first page of Mr. Rawls’s patent. Click here for the link to Patent Number 1,945,867 on Google Patents. Below is an image of the diagram included with that patent.

What mystifies me about all this is that, in 1926, three years before the publication of Magnificent Obsession, Dr. Harvey Cushing invented a device which (if I am not mistaken) fits the same general description. As Elizabeth H. Thomson notes in her biography, Harvey Cushing: Surgeon, Author, Artist (New York: Henry Schuman, 1950), Cushing realized as a medical student at Harvard in 1894 that bleeding would have to be controlled before brain surgery could be done successfully (p. 62). By 1910 he had begun using silver clips (p. 171), which helped somewhat; but he kept working on the problem.

Thomson writes: “In the autumn of 1926, Cushing used for the first time an electric cautery apparatus in a brain operation. In general surgery and in genito-urinary surgery, high-frequency currents had been used for some time in dealing with both benign and malignant growths, but it was Cushing who established their value in neurological surgery. With the cooperation of Dr. W. T. Bovie, a physicist with the Harvard Cancer Commission who had previously developed apparatus for dealing with cancerous growths, he experimented with currents and equipment until they had one current that would cut tissue without attendant bleeding and another that would coagulate a vessel which might have to be cut during the course of an operative procedure” (pp. 247-248).

There is no mention of vacuum tubes, but the device itself sounds very much like the one Merrick invents in Douglas’s novel. This in no way diminishes Douglas’s reputation as a novelist, but if we’re going to talk about the real-world invention of this device, it seems to me that Dr. Cushing beat P. C. Rawls. However, based on Douglas’s conversation with Dr. Carl Wheeler Rand, which I presume took place in 1928 when Douglas was writing the novel, Dr. Rand and his West Coast associates had so far been unable to reproduce Dr. Cushing’s work with complete success.

What this means for Douglas is that he was aware of the problem that brain surgeons were trying to solve in the last years of the 1920s, and he built that problem and its likely solution into his novel. This made his novel current and fresh and based on facts – something you don’t normally get from a novel.

Below, also from Douglas’s Magnificent Obsession scrapbook, is a clipping about a doctor in Boston demonstrating a similar device. This clipping doesn’t say whether it’s the one invented by Harvey Cushing (in Boston) or the one invented by P. C. Rawls, or maybe a third invention. At any rate, it’s another instance that shows how current Douglas’s novel was, and why so many health professionals were interested in his book.

Publishing Miracle 4: The Women

by Ronald R Johnson

In my last post, I told you how members of the clergy in North America helped boost sales of the novel Magnificent Obsession after its publication in 1929; but they weren’t the only ones spreading the word. Women’s groups were also helpful. In Douglas’s list of important influencers, he names twice as many women reviewers as he does ministers:

*Mrs. Ada Turnbull, Monmouth, IL
*Mrs. Buena Mimms, Ocala, FL
*Mrs. R. C. Richey, Memphis, TN (at home of Mrs. W. L. Meux at Whitehaven)
*Mrs. M. R. Elikan, Bellaire, OH
*Mrs. Abe Levin, Youngstown, OH
*Mrs. J. H. Davis, Birmingham, AL
*Miss Sue Reese, Salisbury, NC
*Mrs. Charles Gilliam, Warsaw, IN
*Mrs. Theodore A. Switz, East Orange, NJ
*Mrs. Cox, Marion, IL
*Mrs. Danna Sellenberger, Kokomo, IN
*Mrs. Alex Woldert, Tyler, TX
*Mrs. Judson Geppinger, Hamilton, OH
*Mrs. Jerome Lewis, East St. Louis, IL
*Mrs. John Whiteman, Ardmore, OK
*Mrs. Harry W. McGhee, Brownwood, TX
*Mrs. W. E. Smith, Elkhart, IN
*Miss Althea Montgomery, Dean of Women of the Junior College, Washington, IA
*Mrs. Leroy Flanegin, Peoria, IL
*Mrs. E. N. Stone, Chickasha, OK
*Mrs. Wm. B. Mathews, Newport News, VA
*Mrs. Myrna Moore, Oklahoma City, OK
*Mrs. John Garvin, Toronto, ON (Canada)
*Mrs. T. G. Landers, East St. Louis, IL
*Mrs. Lawrence Ely, member of the Westmoorland College Faculty, San Antonio, TX
*Mrs. L. J. Wathen, Dallas, TX
*Mrs. Telis Miller, Hickory, NC
*Mrs. F. E. Ornsby, Cedar Rapids, IA
*Mrs. W. P. Johnson (at Mrs. Frank R. Mayers), Lake Worth, FL
*Mrs. Bessie Kagay, Effingham, IL
*Mrs. Clyde Young, Fort Collins, CO
*Mrs. Harvey Tuel, Rogers, AR
*Mrs. Gable, Richmond, IN
*Mrs. Sophyl Ozersky Levin, Youngstown, OH
*Mrs. James S. King, St. Paul, MN
*Mrs. Clyde Hickerson, Russellville, AR
*Fannie Lou Morgan, Oklahoma City, OK
*Mrs. Odell R. Blair, Buffalo, NY
*Mrs. R. T. Fiske, Buffalo, NY
*Mrs. Wm. B. Gramlich, Kenton, OH
*Mrs. W. K. Royal, Portland, OR
*Mrs. Edward E. Draper, Troy, NY (broadcast over WOKO, Port of Albany, weekly program called “Current Bookshelf”)

Some of the reviews were given at churches, others at libraries, still others at community groups. One was called “The Housekeepers’ Book Club.” Here are a few clippings about them from Douglas’s Magnificent Obsession scrapbook. Note that this first one makes a mistake on the name of his book:

Some of these groups were very much into culture, reviewing Douglas’s book in the same afternoon as a study of Shakespeare…

And not all of these reviews were positive. One said that, from an artistic standpoint, the book was “negligible,” but the subject matter was important. Another said that the novel was more “rational” than “Christian.”

Women also wrote reviews in local newspapers. Some of these were the paper’s usual book reviewers, while others were columnists who took time out to write about Douglas’s book. As you may have noticed in the list of names above, one woman in New York had a local radio program for book reviews, and she did a segment on Douglas’s novel.

I am especially impressed, however, with a review written by a woman for a denominational paper, The Western Baptist. Her name was Jennie S. Hill, and I’m impressed because she picked up on things that few others – even among male reviewers – noticed.

“There is no padding,” she says, “no unnecessary description, while every trifling incident is vital to the story.” (Some might disagree with her, but Douglas wouldn’t have. He tried very hard to write his stories in a way that condensation of any kind would damage its integrity. I credit Miss Hill with recognizing how important this was to Douglas, even if I can’t defend every little detail of the book.)

“Then there is no ‘villain’ in the plot,” she continues. “One feels that the people are just ordinary people, some with more strength of mind than usual, but no single character so unusual as to be called impossible.” (Jennie Hill was the first person to acknowledge this fact in print: that Douglas found a way to make his stories suspenseful without demonizing any of his characters or turning them into villains. That is, in my mind, one of his great accomplishments, and very few reviewers seem to have noticed, even after he had written a number of novels that way. Many years later, a literature professor named Carl Bode would call it one of Douglas’s weaknesses, saying that his characters were too good. But Jennie Hill understood what Douglas was trying to do: portray humans as they appear to us in our own daily lives, not as “good guys” or “bad guys,” but as ordinary people trying to make their way in the world.)

Miss Hill also deserves credit for pinpointing one of the main weaknesses of Magnificent Obsession from the standpoint of communicating Douglas’s message: “The only criticism that could truthfully be made is that difficulties [within the story] are too often solved by the use of money. It is very human to conclude that money can do everything, and though that is decidedly untrue, the lessons that the author would teach would have been made more clear had not the possession of so much money really dimmed the motives of his chief character.” As she said a little earlier in her essay, the real point of the book is “the subduing of one’s own life in order to help someone else to raise his own standing. But to understand it, one must read the book.”

I’ve been analyzing what Noel Busch called “a publishing miracle,” telling you step-by-step how Magnificent Obsession became so well-known. This is one of the steps: women talked about it within their social circles and helped create “buzz.”

But their efforts were amplified by the local newspapers. In the early twentieth century, the life of the community was considered newsworthy in a way that is no longer true in the twenty-first century. I’ll discuss that in my next post.

Harper’s Verdict

by Ronald R Johnson

Eugene Exman to LCD, 1/8/1929. In LCD Correspondence 1926-1930, Lloyd C Douglas Papers, Box 1, Bentley Historical Library, University of Michigan. The University of Michigan holds copyright.

Over the last dozen posts I’ve been talking about Lloyd Douglas’s work on a novel called Salvage during the summer of 1928 (what would later become known as Magnificent Obsession) and of Harper & Brothers’ attempts to make sense out of it. Douglas had put two very different genres together: a novel (specifically, a hospital drama) and a non-fiction treatise about the first few verses of Matthew 6.

In January 1929, Eugene Exman, Harper’s religion editor, gave Douglas his company’s verdict. Four members of the Literary Department had read the updated version and recommended against publication as a novel. They categorized it “between the manuscripts that were almost good enough to publish and those which were obviously important enough to publish.” In his earlier correspondence, Exman had used words like “good enough” and “important enough” to assess the book’s marketability, not its literary quality. Years later, he would claim publicly that the head of the Literary Department considered the book “second-rate fiction and not deserving of the Harper imprint,” but nothing was said about that in his letters at the time. If it was true, however, then it added an extra layer of complexity to Douglas’s task: although he was using fiction techniques to communicate his message, he was under no illusion that he could be regarded as a serious – much less, first-rate – novelist. That wasn’t what he was trying to do at this stage in his career.

True to his word, Exman then tried to publish the book as religious non-fiction. As Harper’s Religion Editor, he had the authority to do that. In retrospect, it seems like a strange move, since Douglas had clearly written the book in novelistic form; but if it was a choice between treating it as a religious book or not publishing it at all, Exman chose the former. But first, he had to get the opinion of an expert.

He sent the manuscript to an anonymous but “prominent” churchman. I’m going to hazard a guess here: it very well might have been Harry Emerson Fosdick. I say that for two reasons. First, because Exman was then a member of Park Avenue Baptist Church, where Fosdick preached while Riverside Church was being built for him. Second, because Exman was patiently trying to win Fosdick over to Harper from Macmillan, and he eventually succeeded. They published 17 books together. (Stephen Prothero, God, the Bestseller: How One Editor Transformed American Religion a Book at a Time (San Francisco: HarperCollins, 2023), p. 41).

But whether I’m right or not, Exman showed the manuscript to some “prominent” churchman, who in turn shared it with three other “very discerning people.” The clergyman rejected the book’s thesis and advised against publication on theological grounds. And with good reason, one might argue. The book seemed to promise worldly success. A lot of explaining would be necessary to translate the story into anything resembling traditional Christian theology. That was Douglas’s intention, of course: to speak the language of the unchurched and get them interested in Jesus without sounding like a preacher. But the prominent churchman that Exman consulted was unwilling to go along with it.

“Whether his point is well taken is not of such great importance,” Exman told Douglas. “The thing which concerns me is that the publication of the manuscript would not get his backing as well as the backing of the group in the church he represents.” Once again, the main obstacle was economic. Exman had reason to believe that the book wouldn’t sell.

In brief, then: Harper had carefully considered publishing the book, but the editors were uncertain whether it could meet their sales goal. Would it do better as a novel or as a religious tract? Their answer was, Neither.

Douglas had hoped to present the Christian gospel in practical terms and to spread his message to an audience far beyond the confines of the church. His book was an experimental piece of writing that could possibly help him attain that goal, but “possibly” was the operative word. Eugene Exman realized that the book was unusual, but he lacked evidence that the general public would recognize its worth. Without that assurance, he could not take the financial risk. “I really believe that it should be published,” he told Douglas, “although this may seem a paradoxical statement; I am sorry the imprint of our House will not appear on your book when it does go out.”

The situation was paradoxical indeed, for Eugene Exman, perhaps more than any other religion editor, went on to publish the books that would both create and give direction to what we now call the SBNR movement (Spiritual But Not Religious). Late in his career, he considered Douglas’s book the one that got away (Prothero, p. 276).

Thirsty Fish

by Ronald R Johnson

I told you in my last post that Eugene Exman, Religion Editor at Harper and Brothers, was working with the Literary Department in the fall of 1928 to get Douglas’s novel Salvage accepted for publication. In November, Douglas told Exman he had come up with a much better title for the book.

LCD to Eugene Exman, 11/15/1928. In LCD Correspondence 1926-1930, Box 1, Lloyd C Douglas Papers, Bentley Historical Library, University of Michigan. The University of Michigan holds copyright to this item.

“Not at any time have I been entirely satisfied with the name Salvage,” he told Exman. “By the time I had reached the third chapter, the book had outgrown the ‘salvage’ concept.” (And there was a reason for that: because the novel Salvage had now been combined with the thesis of his non-fiction book, Exploring Your Soul, making it an entirely different story than he had originally planned.) “I have hit upon a title now that will be sufficiently cryptic to be intriguing to the reader’s curiosity and yet significant enough to be entirely comprehensible to him in due time. I am calling the book…”

(Drum roll, please…)

“…Thirsty Fish.”

Exman must have blinked a few times before responding. “I must confess frankly that it doesn’t register at all with me.”

Nor with me. There is nothing in his private papers that tells us what the proposed title meant to him. Obviously, a thirsty fish is an oxymoron, for a fish lives in water. In reference to Bobby Merrick, the hero of the novel, was Douglas implying that he was surrounded by material wealth but was poor in spiritual things? Or that the spiritual help he needed most was all around him and he didn’t know it? We simply don’t have enough evidence to guess what Douglas had in mind.

The nearest thing to a clue comes from Douglas’s novel Forgive Us Our Trespasses, although that’s getting way ahead of the story. Near the end of that book, Dinny Brumm gets the idea for a novel called Thirst. It’s based on Ecclesiastes 12:6, in which the Hebrew writer advises remembering God before the time of adversity, “Or ever the silver cord be loosed, or the golden bowl be broken, or the pitcher be broken at the fountain, or the wheel broken at the cistern.” (Douglas was quoting from the King James Version.) The idea here is that the person becomes thirsty even unto death, because he no longer has a way to draw water from the well. But that seems like a very different idea from the image of a thirsty fish.

At any rate, Exman never forgot it. Years later, when he wrote an official company history, he included Douglas and his book as a comical sidenote and livened up the story by claiming that, from the very start, Douglas had sent him the manuscript with it already titled as Thirsty Fish (Eugene Exman, The House of Harper: One Hundred and Fifty Years of Publishing (New York: Harper & Row, 1967), 223.)

Meanwhile, Exman and his associates got down to work reading the updated manuscript. As I mentioned in a previous post, Douglas was in trouble. To avert disruption from a core group of conservatives in his congregation in Los Angeles, he had resigned, effective January 1929. He didn’t have any other positions lined up, and both of his daughters were now studying in Europe. He needed an income – immediately. The new book became more important than ever…

X-Man

by Ronald R Johnson

In the summer of 1928, after Lloyd Douglas had combined his novel Salvage with the non-fiction material he had been working up in Exploring Your Soul, he reached out to his most recent publisher to tell them what he was doing.

Douglas’s non-fiction book, Those Disturbing Miracles, had been published by Harper and Brothers the previous year. Since its release, Harper’s Religion Editor had died and was replaced by Eugene Exman, a young man who had recently earned a Masters degree in Religion from the University of Chicago; his mentor had been Shailer Mathews. Because of the influence Mathews had on Douglas early in his career, it seemed like a good fit. (For more information on Exman, see Stephen Prothero, God, the Bestseller: How One Editor Transformed American Religion a Book at a Time (San Francisco: HarperCollins, 2023).)

Exman was very interested in what Douglas was doing. But there was a problem. Because the book was technically a novel and he was the Religion Editor, he had to refer the manuscript to the Literary Department. And that’s where the problem came into sharper focus: what genre was this book?

It comes down to this: publishing is a business, and it costs money to print books and distribute them to bookstores. Publishers have to believe that they will recoup their losses before they agree to publish a book. In the case of Douglas’s earlier books, they fit neatly under the heading, “Non-fiction, Religious,” and his publishers knew exactly who would buy them: ministers. All they had to do was add up the number of ministers in North America who could reasonably be expected to buy the book, and that would tell them (roughly) how much revenue the book would earn. It wouldn’t be much, but that was to be expected for religious non-fiction.

In the case of this new book, however, it wasn’t clear who would buy it… or whether anyone would. In September 1928, Exman reported to Douglas that there was “a divergence of opinion” among the members of the Literary Department, “and this divergence of opinion [about the book] largely centers on the sale possibility it has…. We all agree that your manuscript does have literary merit,” he said, but they worried that it would not sell enough copies: “in its present form we cannot be sure that it is good enough to get out of the class of ‘just another novel.’” Despite that evaluative term “good enough,” the focus was on sales. “If… you could indicate in a conservative way what demand there would be for the book [in cities] where you have friends, that would also be of distinct help to us in making a final decision as to its publication.”

On an internal memo, William H. Briggs from the Literary Department confirmed that this was the main consideration. After typing a list of suggestions for improvement from a literary standpoint, he then wrote in pen, beside his initials, an estimate of potential sales: 500 to the religious trade and 1000 to members of Douglas’s past congregations. If it was going to be presented to the public as a novel, then their goal was to sell at least ten thousand copies. Beneath this he wrote “general trade” (the general public, in other words) but was unable to make an estimate. That was the point at issue. In order for the book to reach the sales goal, it would have to appeal to the public. Douglas had written the book with a wider audience in mind, but the editors at Harper were uncertain whether the general public would be interested in such a book.

This was the main issue. If Harper did agree to publish the book, would it be most successful if packaged as a non-fiction religious book just like his others, or as a novel? Exman told Douglas that he was strongly in favor of publishing it one way or the other, and that he would push to have it released as a religious work of non-fiction if it came down to that, but he advised Douglas to make the narrative changes that Briggs and others had suggested.

Over the next two months, Douglas made some of the requested improvements. He also changed the name of the story…

The Open Door at The Christian Century

by Ronald R Johnson (www.ronaldrjohnson.com)

Lloyd Douglas didn’t win the Christian Century’s essay contest in the summer of 1920; he took second place. But it didn’t matter…

From the July 22, 1920, issue of The Christian Century, p. 22. Available online at The Online Books Page.

…because his participation in the contest had excited the interest of the editor, Charles Clayton Morrison, and Morrison invited Douglas to submit another article to the Century – right away. “Our readers will be particularly interested in an article from you just now when their attention has been put on the qui vive [on the alert] by your taking one of the honors in the series,” Morrison said. “I hope you will feel not only free, but strongly prompted, to write for us at any time.”

Letter from Charles Clayton Morrison to Lloyd C Douglas, July 22, 1920. In 1918 Scrapbook, Lloyd C Douglas Papers, Box 5, Bentley Historical Library, University of Michigan.

Douglas accepted the invitation immediately. And he didn’t just send one article; he sent Part One of a three-part series. It was called, “Wanted: A Congregation,” and it was some of the finest writing he had ever done up to that time.

Letter from Charles Clayton Morrison to Lloyd C Douglas, August 3, 1920. In 1918 Scrapbook, Lloyd C Douglas Papers, Box 5, Bentley Historical Library, University of Michigan.

Upon receiving the first installment, Morrison gushed, “You write splendidly.” He wasted no time publishing it, even announcing it on the front cover (August 5, 1920), and he encouraged Douglas to send the other two installments as soon as possible.

Notice that Douglas now shares the front cover with John Spargo.

Douglas did better than that: he sent three more installments. But first he asked the editor’s permission. Morrison wrote back pretending to be “quite offended that you felt any inhibition at all in the matter of writing a fourth installment when you were prompted to do so.” He wasn’t really offended; he was delighted that Douglas had been “prompted,” either by his Muse or by the Spirit, to add another installment to the series. “The chances are 102 per cent that whatever you write will be available [he probably means ‘accepted’] for publication in The Christian Century.”

So… now Douglas not only had a series running in the Century, but he also had an open invitation from the editor to send him an article anytime, and to expect to see it published in that magazine.

Elesha J Coffman has written, “In 1920, the Century was not yet a magazine that other papers envied or a place where writers could make their names. By the end of the decade, through savvy and serendipity, it would be both.” (The Christian Century and the Rise of the Protestant Mainstream (NY: Oxford University Press, 2013), p. 63.)

That being the case, Douglas and the Century grew up together, for his frequent contributions beginning in 1920 made his non-fiction writing well-known among America’s Protestant clergy, and at the end of that decade, The Christian Century would play a major role in making him a world-famous novelist.

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Lloyd C Douglas, Contestant

by Ronald R Johnson (www.ronaldrjohnson.com)

I’ve been telling you about the essay contest that Lloyd Douglas entered at The Christian Century during the Spring/Summer of 1920. The contest was prompted by John Spargo’s article, “The Futility of Preaching,” published May 20, 1920, in the Century.

Douglas’s response, “Preaching and the ‘Average Preacher'” was published anonymously, along with the essays of five other contestants, on July 1, 1920. The issue included a ballot for readers to choose the three best essays.

From the July 1st, 1920, issue of The Christian Century, p. 28. Available online at The Online Books Page.

Meanwhile, the Century’s editor, Charles Clayton Morrison, asked John Spargo to read the six anonymous essays and write a follow-up article in response. Spargo’s reply was published in the July 22nd issue. Notice how Morrison took a single submission (Spargo’s initial article published May 20th) and kept his readers interested in that one article all the way through July and beyond. He paired this with an advertising campaign that told potential readers what was happening. It was this kind of maneuvering that made the Century grow into a successful magazine.

For the most part, Spargo’s reply was general, telling his readers more about himself and his views. He only got angry at one of the contestants. Guess who!

Of course, in this discussion, as in every other, we have the quibbler who is less concerned to establish the essential truth than to score debating points. Shall I confess that I was amused by the sophomoric intensity of one of the writers in his attempt to demonstrate that my use of the term ‘average preacher’ was unscientific and an evidence of the fact that my views were not entitled to serious consideration?

John Spargo, “More about Preaching and the Ministry,” The Christian Century, July 22, 1920.

Amused? I don’t think so. His irritation is clearly displayed in his next remarks:

Of course, this is the characteristic spirit of the Medieval schoolmen that made theology such a terrible incubus upon religion. In the practical affairs of life, this good brother, not animated by sectarian dogmatism or pride, would not think of invoking such a rule. If his neighbor declared the day to be an ‘average’ one, he would not demand that the statement be accompanied by a statistical analysis of the meteorological records. Similarly, if a brother minister declared that he had a good ‘average’ congregation, the writer in question would not think of demanding verification of the statement in statistical terms. I emphasize my reference to this quite incidental and essentially irrelevant criticism because it illustrates the vicious narrowness of a mind fostered by ecclesiasticism. The plain, forthright speech and straight and direct thinking characteristic of honest men in their ordinary intercourse and business relations do not suit a certain familiar type of theologian or an equally familiar type of ecclesiastic.

Ibid

Ouch! He’s right, up to a point: his use of the term “average minister” wasn’t as important as Douglas made it out to be, and Douglas did use it to “score debating points.” But this wasn’t Douglas at his best. On any other occasion, Lloyd Douglas was nothing like the Medieval schoolmen, nor was he guilty of “the narrowness of mind fostered by ecclesiasticism.” It’s unfortunate that these two gifted men were pitted against each other so that it was practically impossible for them to appreciate each other’s talents.

Meanwhile, readers were now encouraged to await the results of the vote, in which they would discover exactly how many “debating points” each of the anonymous contestants had won.

To be continued…

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Douglas and the Contributors’ Club

by Ronald R Johnson (www.ronaldrjohnson.com)

In my last post, I told you that Lloyd Douglas wrote anonymously for the Atlantic Monthly as part of the Contributors’ Club. Here’s a summary of each of the essays he published.

An Interrupted Homily (November 1917)

His youngest daughter, Virginia, shows him a shoebox containing “trained ants.” Douglas listens carefully but can’t quite understand the difference between “trained” and “untrained” ants. After she leaves, he wonders (by analogy) what practical difference there is between Christians and non-Christians if the United States and Britain truly are “Christian nations.”

International Pitch (November 1918)

Douglas tells about a conversation he had with a musicologist. “C is always C, no matter what else may change in the world,” the scholar tells him. And this leads Douglas to think about how greatly the world is changing as WWI comes to an end.

By-Products of Higher Education (June 1919)

Douglas describes an eccentric older woman from Ann Arbor who has a habit of popping in on lectures at the University of Michigan and asking the young professors challenging questions.

Accidental Salvation (September 1919)

An angry man who mistreats his wife and kids is walking around the house in his bare feet when he steps on a needle. Pulling it out of his foot, he discovers that the tip of it is missing and assumes it’s traveling in his bloodstream and will cause his death at any moment. The following morning, surprised to have survived the night, he begins putting his affairs in order and, among other things, becomes a good husband and father. His wife never tells him she found the tip of the needle in the carpet the next day. (Years later, Douglas would rewrite this as a Christmas story called Precious Jeopardy.)

Barrel Day (May 1924)

Beginning with a local (Akron, Ohio) custom of libraries putting barrels outside for people to return their overdue books no-questions-asked, Douglas daydreams about starting a new “Barrel Day” custom in which people return things they’ve borrowed from each other and have kept so long that they’d be ashamed to admit it now.

As you can see from the example above, the Contributors’ Club just ran these essays one after the other without by-lines. We know that Douglas wrote these five essays because his scrapbooks contain not only the copies of them but also the acceptance letters from the editor, Ellery Sedgwick.

And there’s another piece of evidence. In the 1980s a couple of researchers actually went through all the magazine’s check stubs to see who received payment for these anonymous contributions. They gave Douglas credit for all five of the essays he included in his scrapbooks. (Philip B Eppard and George Monteiro, A Guide to the Atlantic Monthly Contributors’ Club (Boston: G. K. Hall & Co., 1983).)

But even though he didn’t get to see his name in the Atlantic, Douglas was proud to be part of the Contributors’ Club (I found it in at least one of his bios); and rightly so. It made him part of an elite group, and he received helpful feedback in his writing. He didn’t always accept the advice he was given, but it was still good for him to hear it. On “Accidental Salvation,” Sedgwick thought the last sentence was weak. He suggested that Douglas replace it with something more “snappy.” Douglas did change the last sentence, but not to the editor’s liking. Sedgwick went ahead and published it, but he told Douglas he thought it could’ve been better. Take it from me: when you get a comment like that from an editor, it sticks with you! And you think about it the next time you write something similar. Knowing Douglas’s sensitivity to his audiences, I’m quite sure he took Sedgwick’s criticism to heart, and it made him much more aware of concluding each of his stories and essays in a way that would be emotionally satisfying to his readers.

But there was another periodical that played a more important role in Douglas’s life. I’ll tell you about that in the next post.

For a free PDF copy of the booklet, The Secret Investment of Lloyd C. Douglas, fill out the form below:

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A New Start

by Ronald R Johnson (www.ronaldrjohnson.com)

Lloyd C Douglas, circa 1911-1912. From a promotional brochure in his 1909-1915 scrapbook.

Something happened to Lloyd Douglas between 1912 and 1913. In the previous post I told you that, in 1912, he invested secretly in Roger Zombro by writing anonymous ads for him in the Daily Illini. Neither of the two men ever mentioned it, but I have a lot of evidence to back up that hypothesis. (I have included it in the booklet The Secret Investment of Lloyd C Douglas, available upon request.) Of all the evidence I have gathered, the most important is this: Douglas’s writing style changed between 1912 and 1913, the exact period during which the anonymous “Zom” ads began running in the student newspaper.

Douglas had always been a powerful writer, but his earlier essays were intense. His sense of humor shined through, too, but overall he came across as a very serious young man. In the fall of 1913, though, he began displaying a more relaxed, whimsical style that would characterize his writing for the rest of his life. He was still a powerful writer, but he exercised that power in a new way: through a nonchalant, humorous presentation somewhat like that of Mark Twain. Prior to this, he reached out and grabbed you by the lapels with his writing, but now he disarmed you with humor and casually persuaded you. I believe it was his anonymous work on the “Zom” ads that gave him this breezy new way of expressing himself; but even if I’m wrong about the cause, the effect is obvious. In 1913, Douglas found his voice as a writer.

And there was something else: prior to this, Douglas’s writing was religious. It was church-oriented. In 1913, he put that behind him. He spoke as one who was deeply acquainted with the day-to-day lives of real people, both students and faculty. He focused on the things that mattered to his readers.

We see his new style exhibited in a weekly column he wrote in the Daily Illini called “The Sunday Sermonette” (later changed to “The Weekly Sermonette”). He doesn’t sound like a young man anymore; he sounds like a wise older man with a sense of humor and a very light touch. There were flaws in these “sermonettes” – they were often paternalistic and somewhat patronizing – but they were popular and down-to-earth, and they set a course for all of his future writing. For example, when he moved to Ann Arbor, Michigan, in 1915, he started writing a weekly column in one of the local newspapers called, “The Saturday Sunset Sermonette,” aimed more at the townspeople than the students. The “sermonettes” in the Daily Illini set the pattern.

Here are some examples from the Daily Illini column:

On writing home to Mother: “If you wish to make a distinct hit with her, tell her how you are faring as to creature comforts. Since you came upon this planet, her chief concern has been your physical well-being. She was always glad, of course, when you exhibited any interest whatever in the development of your mind or the culture of your soul; but her first thought for you has always been cast in terms of food, clothes, shelter. Tell her where you are living. Draw a map of the house, showing the position of your room. Draw a diagram of the room, indicating doors, windows, closet, registers, book-cases – where you sit when you study, etc.” (“The Letter Home,” Daily Illini, Sunday, September 28, 1913, p. 4).

On rags-to-riches stories: “Reacting against an ancient notion that a man must be hereditarily rich and influential to achieve greatness, book markets of our country are glutted with biographies of eminent men who came up into positions of trust and honor from homes of poverty…. In view of the highly prosperous state of our civilization, perhaps it might be just as well to ease up a bit now on advice for the poverty-stricken and make some effort to provide an inspirational pabulum upon which the rich man’s son may feed” (“Washington,” Daily Illini, Sunday, February 22, 1914, p. 4).

On hanging out with the crowd: “The student who fails to provide for an occasional hour by himself becomes about as original and inventive in his thought and speech as the funnel of a phonograph” (“The Man Himself,” Daily Illini, Sunday, October 5, 1913, p. 4).

On rushing around campus, taking oneself too seriously: “Many people here, students and others, are afflicted with a ‘busy’ bee. They maintain the breathless attitude of one who leaps from an engagement brimful of crisis to another even more fraught with fearful consequences…. Cold-blooded as it sounds to say it, the world was hobbling along – handicapped, to be sure, but managing to struggle painfully along – before any of us arrived and it is… possible that the world may continue to do business when the grass is a foot high over the place where our tired bodies rest from their frenzied scramble to attend to so many important things at once” (“How Doth the Little Busy Bee?” Daily Illini, Sunday, April 26, 1914, p. 4).

These are just a few examples. A little later (the 1914-1915 school year), he also began writing “Pen Portraits” of the university’s top administrators. As with the “Zom” ads, he published them anonymously – only this time his identity was revealed. I’ll tell you about it in my next post.

To receive a free PDF of the booklet, The Secret Investment of Lloyd C. Douglas, fill out the form below:

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