
[This is from Part 1 of Lloyd C. Douglas, “Wanted — A Congregation!” This first installment was in the August 5, 1920, issue of The Christian Century. I am continuing where I left off in my most recent post. Douglas is talking about a minister who wants to enlarge his audience.]
“A very good place to begin this campaign of giving his gospel message a longer reach is among the faithful band that constitutes his present congregation. There is no reason why he should consider it a secret that his congregation is too small. Every member of it is quite as fully aware of that fact as he is himself. He need have no hesitancy about confiding to these good people his ambition to increase their number.
“What dreadfully poor psychologists some preachers are! How often they either candidly declare to their small congregations that ‘it is to be greatly regretted so few are out this morning,’ or hint the equivalent of that whine by some veiled allusion to the innumerable absentees, to the tune of a deep-fetched sigh. This is very poor advertising. The stranger who has put in an appearance for the first time that day surely has some justification for feeling that he was almost on the point of attaching himself to a lost cause.
“Let the minister leave off all his whimpering and endeavor to enlist the hopeful cooperation of his people in an attempt to secure a larger congregation. He will do well to take a solemn oath that never again will he commit the blunder of saying on Sunday morning, ‘If you only knew how depressing it is for a little handful to gather in this vasty place on Sunday evenings, you would come out and join us, surely!’ Yes — after an alluring advertisement like that — yes — surely (not). Where, oh where is his knowledge of human psychology who stands in his pulpit and begs his congregation to be more faithful in church attendance? No; one doesn’t get them that way.
“Our harassed friend is about to enter upon a campaign to recruit a congregation. He decides upon a favorable date for the opening of his bombardment. This date should be three or four weeks off, to give him time to plan the event with care. It should be a Sunday when natural conditions are friendly. Probably not on the twenty-second day of August.
“For the same reason that one should begin at Jerusalem before invading all Judea and Samaria and the uttermost parts of the earth, it is better to launch this campaign in a little group of a half dozen trusted men around a lunch table. Let the whole matter be pushed out into the open. The preacher is tired of ambling along at his present gait. He knows he can preach if he can find enough people willing to listen. On October third, he is going to look for a crowd! They must help him to that crowd!
“Then — by personal letter, by personal call, by frequent conferences with selected groups of men and women, this minister should commit his sworn friends to the task of bringing as many people with them to church on Sunday morning, October third, as they can possibly influence.”
[To be continued in my next post…]

